Show up and
drive sales
with Google Ads
Arrive and boost your sales with Google Ads. Ensure visibility at the optimal moment and location. Google simplifies the process for potential clients to discover your enterprise.
Reasons to advertise on the world's leading search engine
Compared to other search engines, Google is the dominant player with an extensive portion of the market. It offers businesses the best chance to increase visibility and drive conversions.
83%
Google holds this percentage of the search engine market share
2X
Pay-per-click advertising brings in double the visitors compared to search engine optimization
65%
A significant portion of individuals click on ads when they intend to make a purchase
8:1
According to Google, their advertising platform provides an estimated return on investment of 8 to 1
Connecting with the right audience,
in the right locations
Whether your goal is to engage local customers, expand your global reach, or target specific groups, we possess the expertise and resources to enhance your ad performance. Prepare to engage with your target audience and achieve exceptional outcomes through our strategic Google Ads offerings.
Four Reasons to Use Google Ads
The entire point of advertising is to connect with potential customers who might be interested in your services or products. And what better approach is there than advertising on the world’s most widely used search engine? Couple that with Google’s incredible suite of marketing tools, and Google Ads is a hugely effective way to advertise your business.
1. Target Customers at the Right Time
Google Ads lets you reach people who are actively searching for what you offer, resulting in higher-quality leads and visitors.
2. Customization and Control
You can tailor your campaigns to meet your business needs and target specific audiences. You also have full control over your budget, with options to set and adjust daily spending limits.
3. Detailed Analytics
Google Ads provides insights into campaign performance, including clicks, keywords, and customer behaviors, like location and device used.
4. Prime Ad Placement
Google prioritizes ads on search result pages, giving you better visibility. Plus, new ad formats like product listings and YouTube video ads can be more engaging than regular organic results.
Not just Google Ads, we’re a team of digital experts
At GoDigiTech, we’re not just a Google Ads agency – we’re a team of digital experts. By working with us, you gain access to specialists in Google Ads, social media, SEO, design, email marketing, and more.
With over a decade of experience, we create smart strategies to engage your audience, increase conversions, and deliver measurable results.
Benefits of Integrating Google Ads with Your CRM
Track customer interactions with ads and your website to understand their journey.
Customize your advertising strategies for better results.
Assess the effectiveness of your campaigns.
Strengthen customer relationships through targeted strategies.
Google Ads Participants
Google Ads involves three main participants: the searcher, the advertiser, and the Google Ads platform. The goal is for businesses to generate revenue by offering products or services that match what potential customers are searching for.
Advertisers bid on keywords
Advertisers select keywords they want their ads to show up for on Google’s search results. Bids can range from a few dollars to hundreds per keyword. Advertisers also set a daily budget for each keyword. Google Ads lets businesses of all sizes customize their ads to fit their budget and even pause or stop spending at any time.
Customer Searches on Google
When someone searches for a keyword an advertiser has bid on, ads related to that search appear, based on the user's intent.
Google Ranks Ads by Ad Rank
Before showing ads, Google uses a process called ad rank to determine which ads appear in the search results and their order. This rank is based on the ad’s quality score and the bid amount, and it happens in seconds. Ads are ranked from the highest to the available ad spaces on the search results page.
Choosing the Right Keywords
Selecting effective keywords is crucial for your Google Ads campaign. This involves researching relevant keywords that align with your target audience’s needs. You’ll need to analyze your industry, understand search intent, and use keyword tools to find high-traffic, low-competition keywords. Evaluate these keywords based on their relevance, search volume, and competition, and prioritize those that are most likely to drive traffic and conversions.
Negative keywords are also used in Google Ads to exclude irrelevant search queries from triggering your ads, helping to improve ad targeting and reduce wasted ad spend.
Regularly review and optimize your keyword strategy to ensure you're reaching the right audience and meeting your advertising goals.
YouTube Ads: A Powerful Tool for Engagement
YouTube Ads offer an excellent opportunity to engage with your audience while they’re actively watching content. As the second largest search engine globally, YouTube has billions of monthly active users who spend an average of 19 minutes per day on the platform.
With various ad formats—skippable, non-skippable, and interactive—you can create immersive experiences for your target audience. Over 70% of viewers report YouTube ads increase brand awareness, and they are twice as likely to make a purchase after seeing an ad.
YouTube’s advanced targeting lets you reach users based on demographics, interests, and behaviors. Paired with Google’s analytics tools, businesses can easily track campaign success and optimize their marketing investments.
Ready to grow?
Take the first step towards achieving your business goals by booking a Discovery Session with our experts today to learn more about how Google Ads can help drive real business growth.
